Why Customer Retention is Very Important in Business

Once you have created a killer product of operating superior services such as what tow truck leesburg va does, and you have identified your target market, there is no doubt company take-off will take place. It is very important to dedicate as many resources as possible with the aim of retaining your customers and prevent them from going to your competitors. That should be the number one priority for your customer success teams. Success to customers is very important. It involves more than just answering phone calls and responding to customer queries. It must involve a holistic approach that cuts through all aspects.

Customer Retention

Customer retention refers to the ability of the company to retain its customer’s overtime. It is a percentage that measures how customers are retained at the end of a given time. A company can offer something valuable, that enables customers to stick around for longer. Customer retention will be impacted by how many new customers are acquired and how many existing ones churn. The average customer retention rate will vary from one industry to the next. If you can dedicate time, resources, and creativity, you stand a better chance to improve your retention rate and customers will be delighted to do business with you.

Here are some of the customer retention strategies you can use for your business.

Highlight case studies during the sales process

A significant portion of your sales process should be focused on deciding if your company has prospects who are the right fit for you. You need to share previous case studies that reveal how your company has achieved success during the selling process. Ensure you have good collaborations with your customers and help them get the results they need. Additionally, consider sharing testimonials from your current customers as it will bolster and increase your chances of having prospects who want to do business with you.

Set clear expectations

It is important to set clear expectations from the onset. If you don’t set expectations and communicate them early enough, your customers will easily get upset. They might believe you will be able to deliver on certain results, only for you to disappoint.  Additionally, you need to know your customers will be coming from experiences of dealing with different businesses. One customer might feel that your price is too high and therefore expect to receive some discounts. Another customer might have expectations to be treated in a certain way. You need to understand all these key issues and set clear expectations so that your customers will not be disappointed. 

Communicate clearly and regularly

Communication is key to the success of any relationship. Customers are more likely to stay with a company that communicates its products and services and works to deliver on its promises. You need to set up a good system for tracking and reporting important metrics that matter to your customers. The metrics you set should be related to the goals you have established. Be transparent about the activities you deliver, and make your customers aware of where your business will be heading.

How to Find your Dream Job in The Middle of Crisis

You have gone through all the basics of school and graduated with good grades. You don’t have the capital or experience to run your own company such as a cash for junk cars business. The next and most appropriate option you have on your desk is to look for a job related to what you have studied. In such a case, how do you go about it? Searching for a job can be a daunting task especially if you are immersing yourself in an industry that is very much crowded.

Depending on your specific situation, you may need to walk through different steps to get to your desired goal. Here are some notable steps you will need to go through;

Consider your personality

Your personality talks a lot about yourself. Look at aspects such as what you enjoy doing, how you like to communicate, and what makes you happy. The type of job you can land will equally be depended on your personality. There are a couple of ways you can incorporate your personality and tie it to your job search. You can take an online test to learn more about the specific traits and align your character to the characters required in a specific job.

Think of your skillset

Your skill set list your abilities on what you are good at and what you can comfortably. You might have skills such as problem-solving, decision making, ability to work under extreme pressure among others. The skills you possess will be suited to a certain job. You can carry out a career aptitude test to determine where you fit best.

Reflect on your background

Your previous work experience and education, as well as background, can have a huge say in your career. Say you studied journalism in college and even worked in a local news station immediately after graduation. After a certain time, you decided to leave the industry. In such a case, you will have a firm background in journalism and you can pick any media-related job. If your background is not in line with your new-found career interest, that is okay, but you need to up your skills to reflect on your intended career.


You must brainstorm on your career goals. Doing so will help you determine the most ideal and next step you should take in your career. You need to consider issues such as work-life balance, salary, and your projections on where you would want to be in the next 5-10 years. Doing so will help you narrow down your search to the most suitable industries for your

List Your Dream Companies

You will also need to list the dream companies you would want to work for. When you are sure about your industry and your destination, having a list of the dream companies you would want to work for can make a huge difference in terms of motivating you. Ensure you write amazing resumes and cover letters addressed to these companies and be flexible of the chances that come your way.

How to Run a SWOT Analysis for Your Business

A SWOT analysis is a useful technique used in evaluating new projects and business objectives, to determine if goals can be aligned. Businesses offering towing services in Albany often carry out a SWOT analysis to determine their position in the market as well as how they perform in relation to the competition. Essentially, a SWOT analysis is a roadmap on how you should move forward with your business, and also evaluate the opportunities you are missing out and well as the challenges that need to be tackled.

It is a very effective method for maximizing opportunities while minimizing the negative factors that are associated with a given project. It will let you have an unbiased evaluation of the strengths and weaknesses of your business, which is very important in avoiding unnecessary errors that might block your progress.

Here are four key steps required if you are to effectively run SWOT analysis.

Identify your strengths

Let us take an example where you want to use a SWOT analysis to evaluate your new social media strategy. You might want to evaluate how your brand is perceived by the public, on whether your brand is easily recognizable or well known. The next thing you would want is to think whether the process you are about to carry out is indeed effective, innovative, or not. You will want to evaluate your social media message to see what stands out and how it differs from the rest.

Identify your weaknesses

If you are looking forward to examining your social media strategy, it is important to evaluate any potential negative factors that could stop you from achieving your goals. Get into the shoes of a consumer and figure out what would stop a consumer from buying from you. What could make a customer click away from their screen? Evaluate all the hindrances to your success as well as the things that may make your employees unproductive.

Consider your opportunities

This section gives you a chance to dream big. What are some potentials your social media strategy has that you would find it hard to reach? You might be hoping your social media ads will attract a new and larger demographic. You might be hoping your YouTube video will get a million views. Whatever the case, it’s important to include potential opportunities in your SWOT analysis. Ask yourself key questions that help you make projections on where you want to be. The opportunities category gives you a chance to stay motivated to reach your goals.

As humans, we are all prone to worrying and this calls for the need to have a good list of threats ahead of us. Gather your team and have a brainstorming session to evaluate the obstacles that might prevent you from reaching your goals. Understand and deliberate all issues happening in your industry, and talk about trends being applied by your competitors. Is there a new brand or technology that might jeopardize your progress? Writing down all your threats will help in evaluating them objectively. You can list your threads in a level from least to biggest and start coming up with a strategy to deal with these threats.

How to Get Data Storage Right for Every Size Business

The world continues to become a global village and most of today’s work is increasingly moving online, and so has our data. The information we need to run businesses and understand customers better can now be accessed anywhere and anytime from the comfort of our devices. Towing services in Miami Beach that would like to get the right data storage solutions can now use different options including Google, Amazon, and other cloud vendors. Data from the cloud has given people the freedom to work remotely and cooperate with global teams.

However, it needs to be understood that using cloud data comes with its fair share of challenges. Cloud storage transmits and stores data remotely with the use of third party storage systems that eliminate the need to own data infrastructure. Data is fully managed by the cloud vendor who delivers storage and accessibility to businesses over the internet as a service. The most common use of cloud storage is for backup and storage. However, businesses with intensive data usage can use the cloud for software testing and deployment, migrating data, and big data projects.


Data needs for businesses

Every business has a data life cycle. This life cycle consists of if data collection, access, usage, storage, transfer, and deletion. Cloud data will take a journey through each of these stages. For businesses to protect their data, they have a couple of options.

–         Choose a reputable cloud storage provider as well as data encryption

–         Implement two-factor authentication

–         Restrict user access to data and implement privileges

–         Enforce regular password changes

–         Create clear documentation and security training for teams.


Best Ways to Back up your data

When you make a choice for a data storage solution, it is important to figure out how it will fit across different stages of data. Some businesses choose ti back up all their data while others opt to archive inactive data. You are free to choose the frequency for backing up your data. There are a couple of considerations that will inform your choice for backing up data.  Top of the considerations you must make include the following;


–         Budget for the storage space required and cost of running the data centres

–         Frequency of backups and daily data needs

–         Integration with your business

–         security options present

–         Accessibility, retrieval, modification  and ease of recovery


Cloud solutions that a business decides to use depend on many factors such as the company size, security risk of the type of work, client base, and budget. The main determining factor in the cloud solution to use is the volume of data stored.

Enterprises normally have bigger data needs based on their customer base. They also have the time and budget to develop more comprehensive data infrastructures, which require more space, complexity, and security. The best way for enterprises to offer backup for their data is to find scalable and secure solutions that support their needs and complexities. Some of the leading cloud data storage companies to work with include, Amazon AWS, DriveHQ, Google Cloud, and Microsoft Cloud Solutions.

Types of Insurance You Need to Protect Your Business

INsuranceFrom the day an entrepreneur opens a business, they expose their business to a lot of tasks. Some businesses such as https://independencetowtruck.com/ may face more risks than others. Even before the first employee joins you, your business is already at risk. A catastrophic event or a lawsuit can wipe away a small business. Fortunately, companies have access to a vast array of insurance options that can protect them from different risks.

Although through insurance covers what most businesses need, each business has its own set of risks and specific insurance solutions it needs. Deciding between these many types of available coverages can be quite overwhelming and confusing. Here are some essential insurance options that a business can seek to be more secure.


Professional liability insurance

A professional liability insurance is also known as errors and omissions (E&O) insurance. It is a type of insurance that covers a business against negligence claims that happen due to mistakes or failure to perform specific tasks. As far as professional liability insurance is concerned, there is no one-size-fits-all policy. Each industry has its particular concerns that can be addressed in a customized personal liability insurance.


Property Insurance

property insuranceProperty insurance is a must if a business owns or leases its space. Property insurance covers issues including signage, equipment, furniture in the event of a fire, inventory among others, all protected against calamities such as theft and storm. Note that standard insurance option doesn’t cover a business against significant disasters such as flood and earthquakes. If your area is prone to these considerable calamities, you may need to check with your insurer for a separate policy.


Workers’ compensation insurance

Once you have added your first employee, you can think about workers’ compensation insurance. This type of insurance covers issues such as medical treatment, death benefits, and disability, in the event a worker is injured or dies from the line of duty associated with your work. Even if employees are performing in a low-risk area, the may be susceptible to risks such ad falling among others.


Product liability insurance

Product liability is a must if your business manufactures products for sale to the general public. A business may take all the necessary measures to protect its product, but still may find itself dragged in a lawsuit that involves these products. A product liability insurance will come in handy to protect a business in such cases with this coverage safeguard all issues associated with the product.


Business Interruption insurance

If a catastrophe or disaster happens, business operations are most likely to be affected and will suffer. During this time when a business is not in service, it is expected to be making losses because of the staffs’ inability to access the offices, manufacture products and make sales. A business interruption insurance is entirely applicable to companies that require a physical location when doing their business. When a business has the right coverage in place, it can avoid significant financial losses due to catastrophe and lawsuits.



How Insurance Policy Works

insureAn insurance policy refers to a financial contract between an insurer and policyholder. The insurer makes a commitment to pay in the event that the person insured or their property suffers a type of loss that is stipulated in the policy. Insurance is a financial product that is sold by insurance companies with the aim of safeguarding one and their property against any risks of loss, theft or damage, be it burglary, flooding, accident among others.

Insurance companies work by managing a pool of premiums to ensure that there is sufficient funding available that can sustain policyholders in the event of a claim.  Insurance pays only for those products that are insured against loses. As a policy holder, it is quite essential to read the policy and keenly talk to your insurance representative on all products you are covered on.


How it Works

When you buy insurance, you are supposed to make regular payments that are known as premiums to the company or party that has insured you. As a policyholder, you have to make a claim, and your insurer will pay you for any loss you suffer according to the products covered in your policy. If you fail to make a claim, you will not get your money back for any loss you make that is covered by the policy.

To decide on the type of insurance you need, you need to factor in a few aspects which include; why you need the cover, what you want to include in the cover, how much you can afford for the cover, how long you want the cover to last and whether you want the cover by yourself or if you want it included for your loved ones.

If you want to buy insurance, there are a couple of ways you can do about it; you can contact the insurer directly be it over the phone or through the internet. You can seek advice from a professional insurance broker or just speak to an independent financial advisory. Additionally, you can check comparison websites to get the best deals on the type of insurance you are looking for.

Premium Calculation

Insurers use risk data in their calculations to determine the likelihood of an event the policyholder is insuring against the event happening. They then use this information in working out the total cost of a premium. If there is a high likelihood that the event you are insuring will happen, it leads to the insurer offering you a higher cost against your premium.

How to Start an Independent Insurance Agency

insuranceWould you be excited to start your independent agency?  Starting an agency from scratch is possible although it can be very challenging. With an agency, you have an opportunity to be your boss. Having the satisfaction of helping people protect their investment and valuables helps you have a good income for many years.

In many ways, insurance usually is no different from other types of business opportunities. However, it comes with some unique considerations. Take a look at the steps you can follow to opening your insurance agency.


Write a Business plan

Having a sound business plan puts your agency on the real progress and ack and communicates your value to any potential stakeholders. In the business plan, you should introduce people who are responsible for executing the executive plan of the agency. Explain the steps you will take to acquire customers and the kind of products and services you will provide. Identify your target market, be it, suppliers and competitors. Describe any advantages your agency has over its competitors as well as analyzing the risks. Include the initial budgets as well as cash flow projections and production forecast.


Choose a Legal Structure

insureThe way you structure your business will determine the amount of personal liability you can take. There are different types of structures which include; sole proprietorship, partnership, corporation, and Limited Liability Corporation. Each of these structures has their benefits and risk. The simplest form of structure is sole proprietorship which carries the most significant personal liability in case the business burst. However, as a business owner, you get the chance to enjoy the most significant benefits.


Register Your Agency

Choose and register the name of your agency. Choose a name that conveys your agency benefits, avoids clichés and is easily searchable. Search for the name you want to ensure that it is available and does not infringe on any copyrights. Once you get the name you want, register it with your state government.


You need to get all the required agency licensing. If you choose to operate your business as a sole proprietor, do not hire other agents. You only need an individual license to work legally. If you plan to bring other agents into your business, you may choose to incorporate them, and this requires an agency license.

Start-Up Costs

Starting your independent insurance agency will require some minimal amount of startup capital, its an investment. The startup cost you would need may range from $5,000 to $50,000 depending with factors such as business location and how you plan to organize and run your business. Additionally, you can start your agency as a home-based business and eliminate some upfront costs such as setting an office and paying rent charges.

Agency Management

Just like all other businesses, the success or failure of your business will depend on the nature and type of management you will put forward to run your business. There are a couple of specialized tasks and activities that must be run on a daily basis. You may not necessarily need an agency management software, but having one is a good choice.








Ways to getting Cheapest Car Insurance

coverBuying a car, especially if it is your first one is one of the most exciting decisions you will have to make in life. Having a vehicle signals something to everyone around.  Apart from the high emotions and excitement that surround owning a car, there is one small matter that in most cases get forgotten, and that is car insurance. When it comes to car ownership, car insurance is an important and a must component. All of us need car insurance, yet the majority of us don’t understand where the loopholes lie. Many aspiring car owners do not factor in the cost of insuring a car while buying a car.

Let us look at some ways you can use to get the cheapest car insurance online.


Compare the Cheapest Insurance

One of the best ways to get the cheapest insurance cover is to compare online. Many online sites compare insurance to give you the most competitive. And while comparing coverage, compare adopting the black box technology. All drivers, especially the relatively new ones, can get themselves a quite reasonable alternative if they choose the black box technology. This technology monitors ones driving and rewards those who are careful and those who do not get behind the wheels during dangerous escapades.


Don’t Assume One company is the Cheapest

insuranceSome insurance companies spend a lot of money on commercials, and they may convince you they offer the lowest insurance rates. However, this is not always the case. Not that prices that different people pay for same coverage is not still the same from one company to the next. The only way to get the cheapest insurance premium is to shop around. Also, it is important not to ignore local and regional insurers. There are four main companies namely; Geico, Allstate, State Farm and Progressive that control nearly half of the nation’s auto insurance business. These four significant autos should not blind you not to check the shop for local ones.


Keep Off From Unnecessary Car Modifications

Do you know that the amount of car insurance you pay depends on the value of your car? Car modifications tend to raise the value of your vehicle hence the insurance cost. Additionally, changes such as alloy wheels and body kits appeal to a large group of youth and do not attract be best insurance premiums because of these modifications. If you have to modify your car, consider using parts that are not very expensive otherwise it will hike your insurance.